7-Eleven Hawai’i has unveiled a new mobile app that aims to increase customer convenience and engagement. But there’s one caveat — the app is only available across the 67 7-Eleven stores in O’ahu, Maui, Kaua’i, and Hawai’i Island.
The new app will feature the standard mobile checkout, the 7Rewards loyalty program, and a newly introduced 7NOW service for pickup and delivery.
The 7Rewards program grants users points with each of their purchases. These points can then be used to redeem various rewards. Furthermore, users who download the app and use it for the first time will receive a bonus of 500 points.
The 7NOW feature allows customers to order popular items like Spam Musubi and bento meals for either pickup or delivery. Mobile checkout will also offer a quick and seamless way to pay.
Greg Hanna, CEO of 7-Eleven Hawai’i, expressed enthusiasm about the app’s launch.
“We are thrilled to introduce our new app, which brings the best of 7-Eleven directly to our customers in Hawai’i. With 7Rewards, customers can easily earn points and unlock exclusive benefits. The 7NOW feature allows them to access our products with just a few taps, while mobile checkout lets them skip the line for a faster and more convenient shopping experience. This launch is a major step in our commitment to serving our Hawai’i communities with quality and convenience.”
Greg Hanna, CEO of 7-Eleven Hawai’i, via PR Newswire
In other 7-Eleven-related news, Canadian chain Circle K has offered $38 billion to acquire 7-Eleven, a bid that may become the largest foreign takeover in Japan’s history. Circle K’s parent company, Alimentation Couche-Tard (ACT), has presented a non-binding offer that values 7-Eleven at a 20% premium over its current stock price. Seven & i Holdings, the Japanese owner of 7-Eleven, is reviewing the proposal through a special committee. If successful, the acquisition will likely attract scrutiny from regulatory bodies due to the significant market share of both companies.
The bid follows recent changes in Japanese corporate takeover guidelines aimed at increasing foreign investment. The news led to a nearly 23% rise in Seven & i Holdings’ stock. Neil Saunders of GlobalData noted that the merger could control nearly 20% of the U.S. convenience store market, drawing potential regulatory challenges.
