Updated April 12 with more details of offers and deals.
Amazon has new price cuts for iPhones which take select models right back to their Spring Sale lows. The discounts apply to the the iPhone 16, iPhone 16 Plus, and the iPhone 16 Pro versions, too. In fact, all the phones in the iPhone 16 series are represented apart from the newest of all, the iPhone 16e, which is the most affordable of the range. What’s more, there are bargains to be had if you’d like the iPhone 15 or iPhone 15 Plus, as well.
Apple iPhone 16 and iPhone 16 Plus prices are down at Amazon.
Amazon U.K. has discounted the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max by £100 or more.
The deals highlighted in this post were independently selected by the Contributor and do not contain affiliate links.
Let’s start with the iPhone 16. The entry-level model has 128GB storage and comes in four colors, of which three are discounted in this storage level. Choose between pink, teal and white to find the iPhone with 13% off. That takes the price down by £101, from £799 ($1,019) to £698 ($890). Here’s the link for the iPhone 16.
If you’re mad about the Ultramarine color, and I couldn’t blame you, there are savings available if you choose the 512GB version. The regular price for this is £1,099 ($1,402) but it has a 9% discount, which also works out at £101 off, making it £998 ($1,273). The same price applies for the pink, teal and white finishes.
The fifth color, black, is not worth having at the current Amazon price of £1,202.79 for the 128GB storage model. The iPhone 16 with 256GB storage is also not available.
Fancy a bigger screen? The iPhone 16 Plus is discounted by 11%, taking its regular £899 ($1,147) sticker down by £101 (spotting a pattern here?) to £798 ($1,018). You only get to choose the white finish at this price, please note. Here’s the iPhone 16 Plus link. There’s more choice for the 256GB storage option, a 10% discount of £101 brings the £999 ($1,275) price down to £898 ($1,146). All colors except black available.
The full range of colors is discounted on the largest storage of 512GB. Down from £1,199 ($1,530) by 8% or, you guessed it, £101, the new price is £1,098 ($1,401) and you can choose between black, pink, teal, ultramarine and white.
If you can’t resist the three cameras and titanium frame of the iPhone 16 Pro, these are discounted, too. Here’s the link. All four colors are available for the 128GB storage models. That means Desert Titanium, Black Titanium, Natural Titanium and White Titanium are all 10% off, that means the regular £999 ($1,308) price is knocked down by £100 ($131) to £899 ($1,178). And you’ll notice the magic spell of £101 off has been broken on this model, though only just.
Same for the 256GB model, which also sees £100 ($131) off, across the board. Here it’s a 9% discount, taking the £1,099 ($1,439) sticker down to £999 ($1,308). All four colors available. Step up to 512GB storage and something eerily predictable happens: all four colors available with £100 ($131) off. This means an 8% price cut, so the regular £1,299 ($1,701) price drops to £1,199 ($1,570). The same £100 ($131) cut means the regular £1,499 ($1,963) price for the 1TB storage option is £1,399 ($1,832).
The biggest phone of all is the iPhone 16 Pro Max with a 6.9-inch display. Check this link and you’ll see a wholly unsurprising discount in place. That’s right, there’s £100 ($131) off the 256GB model — the lowest-capacity storage option for the Max — which reduces the price from £1,199 ($1,570) to £1,099 ($1,439), with all colors ready to ship. The 512GB version also (can you believe it?) shows a £100 ($131) price cut. That’s a 7% discount and brings the regular £1,399 ($1,832) sticker to £1,299 ($1,701. All colors available.
The 1TB option, regularly £1,599 ($2,094) down by £100 ($131), as you may have guessed. This 6% price cut means you’ll pay £1,499 ($1,963).
Lastly, there’s the iPhone 15 and iPhone 15 Plus. Last year’s standard iPhones may not have all the love expended on the iPhone 16 and 16 Plus, which arguably took the regular phones closer to the Pro models than before, but they’re still worth considering, especially when the prices are reduced as here.
Apple will sell you the iPhone 15 with 128GB storage for £699. On Amazon (here’s the link), all five colors are available for £598. That’s 14% off and our old friend the $101 discount reappears. The five colors, by the way, are yellow, green, pink, blue and black. Trade up to 256GB and instead of the regular £799 price you can find all five for £698.
The larger-display iPhone 15 Plus, usually selling for £799 with 128GB storage, has dropped to £698, that’s 13% off but only in green and pink. The 256GB storage has dropped from £899 to, yes, that’s right, £798, which is an 11% discount. You can choose between blue and black for this deal. The 512GB storage option is available for this larger phone, wih the same £101 discount, taking the price from £1,099 to £998. Choose between black and, no, that’s it, just black.
Incidentally, if U.S. readers see the price translations and feel the Brits are paying well over the odds compared to prices in the States, remember that U.S. prices are quoted pre-tax and U.K. ones have all sales taxes included, so the disparity isn’t as steep as it looks.
And if price rises cut in Stateside because of tariffs, then iPhones could even be cheaper on the other side of the pond one day.
