Levi’s aids in-store stylists with its new BackPocket app.
Levi Strauss & Co. is helping stylists in its stores provide personalized customer service with a mobile app.
Levi’s is rolling out the BackPocket app, a mobile solution for in-store stylists designed to provide real-time information and a 360-degree view of the shopper across all channels. This enables stylists to stay present with shoppers while offering personalized recommendations and fashion advice.
Through the app, and with the consent and permission from the shopper, stylists can sync to a customer’s Red Tab loyalty account and obtain a view of data such as the customer’s previous purchases, style preferences, sizing, and saved products to offer more personalized recommendations.
Stylists can also use this on-demand account information to integrate any loyalty benefits a consumer may have, including earned coins or birthday rewards, into a recommended purchase.
The app also provides stylists with “endless aisle” capability to virtually check real-time local inventory and source products from other locations or channels for delivery, if necessary. A special “retail exclusive” badge identifies products available only in stores.
