O2 Telefónica has introduced new contract tariffs for its core brand O2. The O2 Mobile tariff portfolio will be simplified and underpins O2’s claim to be the value-for-money leader in the German market. On the 6th of November, O2’s new mobile contract tariffs will be launched across all sales channels. With the new mobile contract portfolio, the number of O2 tariffs will be reduced from eleven to six. All tariffs offer higher data packages than before, as well as the same free additional 1 to 10 GB per month per year through the ‘O2 Grow’ feature.
The new O2 Mobile portfolio starts with the entry-level tariff O2 Mobile S with 10 GB data volume and extends to O2 Mobile XL with 300 GB. The tariffs come with the O2 Grow benefit, which is popular amongst customers. Every year, customers automatically receive an additional up to 10 GB per month every year at no extra charge. For frequent surfers, O2 offers Unlimited on Demand.
With the O2 ’Kombi-Vorteil’, existing customers also benefit from a 50 per cent discount from the second O2 Mobile tariff. To cover all their telecommunications needs, O2 customers also save up to EUR 5 per month on fixed network offers – whether via VDSL, fibre or cable. A further improvement to the ‘Kombi-Vorteil’ is envisaged for the end of the year, when it will be increased again from EUR 5 to EUR 10.
O2 Telefónica is also optimising its portfolio for the self-employed and small business owners. In addition to the already included SoHo benefits, such as exclusive services (express hotline, free device replacement service) and the Swiss roaming pack, SoHos now also receive 120 inclusive voice-minutes for calls from Germany to the EU and other countries, such as the USA and Turkey.
Andreas Laukenmann, Chief Consumer Officer, O2 Telefónica
We are committed to becoming the most customer-friendly provider in the German telecommunications market. With our simplified O2 Mobile portfolio, we are clearing up the tariff jungle and offering O2 customers more services at attractive prices. With our ‘Kombi-Vorteil’ bundle, we are also making our customers an attractive offer for super-fast internet at home. This allows them to shape their digital lives fairly and conveniently from a single source. We expect our simplified O2 Mobile portfolio to provide additional growth momentum for our core brand O2.
Verena Grundke, Director, Customer Marketing, O2 Telefónica
With our simplified O2 Mobile portfolio, we have developed a highly attractive all-round carefree package for mobile customers in Germany. To start with, we are going one step further and are offering an additional price benefit of up to EUR 15 through our promotion. At the same time, we are rewarding loyalty: thanks to our unique tariff innovation O2 Grow, our tariffs grow with our customers’ increasing data usage. This means our customers get a mobile phone contract that is fair and future-proof in the long term.
